SXSW 2025 is here, and Unofficially SXSW is your go-to source for real-time updates, expert insights, and must-attend sessions. Whether you're in Austin or following remotely, we’ll bring you the biggest trends, exclusive interviews, and daily highlights straight from the event. Stay connected for live coverage—follow us on Instagram and TikTok.

Hi {{first_name|there}},

The wait is over—SXSW 2025 starts today! As Austin buzzes with innovation and creativity, here's your guide to Day 1's must-attend sessions and exclusive opportunities to elevate your marketing strategies.​

Day 1: Must-Attend Sessions & Marketing Insights

🎯 Ride the Viral Wave: Winning Strategies for TikTok Ads
📍 Industrious, Austin, TX (5 min walk from SXSW venues)
🕗 8:30 AM – 10:00 AM CT

Master TikTok by leveraging Smart+ campaigns and insights from Fospha’s Ultimate TikTok Playbook. Learn how to turn viral content into measurable sales with proven strategies for:

  • Full-funnel tactics for sustainable growth

  • Targeting strategies for new customer acquisition

  • Creative optimization for higher engagement

  • Peak period tactics to maximize Q4 returns

  • The halo effect of TikTok on Amazon sales

🔗 Secure Your Spot

📈 The Secrets of Scaling on Snap: Data-Driven Strategies for Full-Funnel Growth
📍 Industrious, Austin, TX (5 min walk from SXSW venues)
🕙 10:30 AM – 12:00 PM CT

Snapchat’s 453M daily active users and 14% YoY revenue growth present an unmatched opportunity for brands. This first-ever masterclass on Fospha’s Snapchat playbook will reveal:

  • The Snapchat Golden Rules driving success for brands like Oh Polly and Cove

  • How to target effectively and create scroll-stopping content

  • Leveraging AR innovations and automation for full-funnel growth

🔗 Reserve Your Seat

Who Should Attend?

  • CMOs seeking a unified measurement approach​

  • Heads of Brand aiming to link brand investments to business outcomes​

  • Channel Managers looking to harness platform-specific insights​

Note: Spaces are limited, and our masterclasses are filling up fast. Ensure you don't miss out on this opportunity to transform your marketing strategies.​

🗓️ Where to Find Us – Unofficially SXSW’s Schedule
Here’s what’s on our agenda—come find us at these key sessions:

March 7:

  • Opening Night Film: "Another Simple Favor"

    • Time: 7:00 PM – 9:00 PM CT​

    • Details: Premiere of the comedy thriller sequel starring Blake Lively and Anna Kendrick, directed by Paul Feig. ​

  • Panel: "Influencer Entrepreneurship with Keith Lee"

    • Time: 2:00 PM – 3:00 PM CT​

    • Details: TikTok food critic Keith Lee discusses leveraging social media influence into entrepreneurial ventures. ​

March 8:

  • Panel: "The Last of Us: Behind the Scenes"

    • Time: 3:00 PM – 4:00 PM CT​

    • Details: Join Pedro Pascal and co-stars for insights into the upcoming season of HBO's "The Last of Us." ​

  • Discussion: "Spaceproofing Food: The Future of Astronaut Meals"

    • Time: 11:00 AM – 12:00 PM CT​

    • Details: Exploring innovations in food sustainability for space travel. ​

March 9:

  • Panel: "The Science of Virality: How Analytics Drive Dynamic Content"

    • Time: 1:00 PM – 2:00 PM CT​

    • Details: Understanding the metrics behind viral content and its impact on media. ​

  • Meetup: "Esports Networking Session"

    • Time: 4:00 PM – 5:00 PM CT​

    • Details: Connect with professionals in the esports industry to discuss trends and opportunities. ​

March 10:

  • Workshop: "Embracing Innovation: A Leader's Guide to No/Low Code"

    • Time: 10:00 AM – 11:00 AM CT​

    • Details: A guide for leaders on integrating no-code and low-code solutions in business. ​

  • Networking Event: "IBM AI Sports Club"

    • Time: 2:00 PM – 3:30 PM CT​

    • Details: Exploring the intersection of artificial intelligence and sports analytics.

Find the full SXSW schedule here.

Book a meeting with Fospha

Top Tips for Getting the Most Out of SXSW 2025

SXSW is a whirlwind of innovation, networking, and game-changing insights. To help you navigate the event like a pro, here are some essential tips to maximize your experience:

✅ Plan Ahead: With so much happening, it's easy to feel overwhelmed. Use the SXSW schedule to prioritize key sessions, meetups, and masterclasses that align with your goals.

✅ Arrive Early: Popular sessions fill up fast! Arriving 20-30 minutes before a session ensures you get a seat and a prime spot for networking.

✅ Network with Intent: The best connections happen outside the sessions—whether it's in line for coffee or during post-event discussions. Don’t just collect business cards; start meaningful conversations.

✅ Leverage the SXSW App & Hashtags: Stay updated on trending discussions, event changes, and networking opportunities by following #SXSW and using the official app.

✅ Take Breaks & Hydrate: The days are long, and Austin is buzzing—make sure to pace yourself, grab a coffee, and step outside for fresh air when needed.

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Stay tuned—this year’s event is shaping up to be even bigger!

See you in Austin,
The Unofficially SXSW Team

📢 Unofficially SXSW is an independent publication and is not affiliated with SXSW.

Proudly Sponsored by Fospha: Powering smarter budget decisions with full-funnel marketing measurement and forecasting for the post-iOS 14 era.

[Not affiliated with SXSW Events]

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