SXSW London 2025 Is Approaching!

Hi there,

After an unforgettable week at SXSW Austin, we’re heading to SXSW London 2025, the festival’s first-ever European edition. It’s a new stage, but the same convergence of tech, culture, creativity — and big questions.

Whether you’re tuning in remotely from the US or joining the event in person, we’ll be on the ground as an official partner to bring you exclusive updates, sharp commentary, and real-time insights on what’s worth paying attention to.

So, what’s coming to London? First, we’re revisiting the signals from Austin, and previewing the themes that could define this next chapter.

🇺🇸 Questions from SXSW Austin 2025 the industry is still answering

Before SXSW makes its London debut, the conversations that defined this year’s Austin edition are still resonating. From AI’s ethical dilemmas to the shifting power of creators, here’s what’s still echoing — and what might find new shape in Europe:

🤖 AI’s expanding role — and ethical trade-offs

AI dominated the agenda in Austin — not just as a tool, but as a topic of heated debate. Leaders from IBM and Meta explored AI’s productivity promise, while others raised red flags about job displacement, bias, and data use. The tension? Innovation is moving fast, but accountability hasn’t caught up.

🎥 The creator economy’s sustainability challenge

The creator economy showed signs of maturity — but also strain. Panels spotlighted how creators are building communities, not just followings, yet monetization remains a hurdle. With algorithm fatigue setting in, the need for more equitable, direct-to-audience platforms is growing.

🌐 Decentralization: hype or future?

The concept of decentralization gained significant attention. Advocates argue for a shift towards user-controlled networks that prioritize transparency and community governance. However, the practicalities of implementing such systems on a large scale, and their ability to compete with established platforms, remain open questions.

📺 Legacy media faces new consumption habits

As short-form video and hyper-personalized feeds reshape attention, traditional media is under pressure to adapt. Executives discussed how to meet audiences where they are — with multi-platform storytelling, interactive formats, and smarter metrics for proving content value.

🧩 DEI: from pipeline to power shift

Panels moved beyond the usual DEI talking points. It’s no longer just about who’s in the pipeline — it’s about who holds power. Cultural change and accountability emerged as the real work. The industry’s challenge? Turning awareness into sustained structural action.

Missed it? Watch the energy and key moments from SXSW Austin 2025 👇

🔮 Content Tracks at SXSW London 2025

This June, the conversations shift to the UK. Here are the tracks shaping the agenda, and the questions leaders will be asking.

That last one — measurement — is where brands are still looking for clarity. 

As retail media, TikTok, and cross-channel performance spend grow more complex, platforms like Fospha are stepping in to help. Their full-funnel measurement solution gives marketers a clear view into what’s actually driving revenue — not just what’s getting clicks.

👇 Want to see what that looks like in practice?

And that’s just the beginning. We’ve got exclusive insights and game-changing ideas coming your way in the next few weeks — all designed to keep you ahead of the curve. Stay tuned, because SXSW London 2025 is about to get even more exciting!

The Unofficially SXSW Team

Independently Created. Not affiliated with SXSW.

Unofficially SXSW is a ClickZ Media publication in the Events division