Hi {{first_name|there}},
It’s Day 1 of SXSW London and the doors are open.
Big-name speakers. Game-changing ideas. A packed schedule across stages, screens, and studios. Whether you’re chasing insights, new connections, or late-night culture hits — here’s what’s worth knowing before you hit the floor.
🎤 Today’s Mainstage Moments
📍 Where are the crowds heading today? Here are three sessions you’ll want to be front row for:
⚽ The Lionesses Effect
10:50–11:30 AM | Rich Mix - Stage 1
Gabby Logan leads a powerful panel celebrating two decades of women’s football — from overlooked to headline act. Expect big voices from BBC Sport, Google Pixel, and the pitch itself.
🎭 Munya Chawawa: TikTok to Tolstoy
12:25–1:00 PM | Rich Mix - Stage 2
Comedian and creator Munya Chawawa tackles the future of long-form content. Is TikTok maturing? Is traditional media back in the game? Come for the laughs, stay for the strategy.
👉 For rising creatives and marketers alike, platforms like TikTok are non-negotiable — but proving their impact is still a work in progress. That’s where solutions like Fospha come in, helping brands connect views to conversions and show what really drives growth across the funnel.
🧠 A Conversation on AI with Demis Hassabis
2:50–3:20 PM | Truman Brewery - SXSW London Stage
From chess boards to boardrooms: Google DeepMind’s CEO, Demis Hassabis, talks future-facing AI, ethics, and what’s next in intelligence — moderated by Bloomberg’s Francine Lacqua.
✨ Not Just Talks
SXSW London isn’t just panels and pitches — it’s premieres, performances, and immersive culture.
🎥 Screen
• XR Showcase | 2:00–6:00 PM @ Rich Mix
• STANS UK Premiere | 9:15–11:00 PM
• What It Feels Like For A Girl Premiere | 9:30–11:15 PM
🎵 Music
• Abbey Road Studios Four Immersive Experience | 10:00 AM–12:00 PM (feat. Nile Rodgers, Rankin & Lauren Laverne)
• Henry Lau Live | 3:00–4:00 PM (limited availability)
• MABEL | 9:20–10:20 PM
🖼️ Arts & Fashion
• Damian Roach: Grounding Installation
• Vollebak’s Nick & Steve Tidball: The Future of Clothing | 4:30–5:00 PM
Culture hits different here. Make time for it.
If you're building something, or just curious about where marketing meets innovation
🗳️ Bit random. Bit brilliant.
Who’s your London Icon of the Year? Cast your vote for the legends shaping the city — from household names to unsung heroes (yep, some are speaking at SXSW London).
Ready, Set, Go!
To collect your physical pass, please follow the steps below:
✅ 1. Download Your QR Code
Once you log in to the event app, you will see your QR code in the top right-hand corner of the screen.
You’ll need this QR code — either in the app or as a screenshot — to collect your pass.
✅ 2. Bring the Required Items to Registration
To collect your pass, you must bring:
A valid photo ID (must match the name on your registration)
Your QR code (printed, in the app, or as a screenshot)
✅ 3. Collect Your Pass at Registration
Visit the registration office to pick up your badge and wristband.
Location: Shoreditch Studios
Address: 37 Bateman's Row, EC2A 3HH
Opening Hours: Monday to Thursday: 9:00 AM – 10:00 PM
📍 Venue: SXSW London takes place across 30+ East London venues. See the maps.
📲 Download the App
Check the latest schedule, bookmark your sessions, and access venue maps. (Available via the App Store & Google Play – search “SXSW London”)
That’s your Day 1 cheat sheet. Stay sharp, stay curious. See you out there.
The Unofficially SXSW Team
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Unofficially SXSW is a ClickZ Media publication in the Events division