Hi {{first_name|there}},
Touchdown, London. SXSW kicks off tomorrow — and from UK House to Venture Spotlight to morning coffee with founders, it’s shaping up fast. Here’s everything you need to hit the ground running.
🇬🇧 Introducing: UK House Debuts at SXSW London
The UK government is stepping onto the SXSW London stage in a big way — and bringing the creative heavyweights with them.
UK House, powered by the Department for Business and Trade, makes its official debut at Devonshire Square this year. Positioned as a hub for creativity, innovation, and opportunity, UK House will host three days of programming that brings together cultural icons, business leaders, and digital disruptors from across the UK and beyond.
What to expect:
🎤 Big-name speakers: Misan Harriman, Rochelle Humes, Ozwald Boateng, Aardman, Kate Hardcastle, V&A, Yinka Ilori, and more.
💬 Fireside chats, panels, and networking with the minds shaping the future of the creative economy — from the evolution of immersive storytelling to sessions like “From Views to Carts”, where brands and TikTok creatives unpack how user-generated content is fueling digital commerce.
🎶 Evening music showcases hosted by the iconic British Music Embassy spotlighting rising UK talent.
🎨 Immersive activations and unexpected brand experiences across design, media, tech, and fashion.
📍 Location: Devonshire Square (DSQ), Building 7, London EC2M 4YH
💡 And as brands look to connect creative inspiration to real outcomes, platforms like Fospha are helping marketers close the loop — offering full-funnel measurement that shows how content-led discovery (yes, including TikTok) drives growth across channels.
🚀 What Happens When the Disruptors Take the Stage?
While industry leaders at UK House are discussing how to nurture creativity and build tomorrow’s economy — some are already out there reimagining the world we live in.
Enter the Venture Spotlight Competition: SXSW London’s global stage for the boldest early-stage startups working across life sciences, biotech, deep tech, and creative technology.
From self-healing concrete to robot-assisted brain surgery and plant-grown textiles, the 20 shortlisted companies are developing technologies you’ll likely hear a lot more about in the next five years.
What to expect:
⚡ 3-minute live pitches from each semi-finalist, happening June 3–4 in front of top-tier investors, media, and decision-makers
🎤 5 finalists will pitch again on June 5 on the main stage — with a shot at £100,000 in prize funding and growth support
🧠 On-site workshops on building founder culture, navigating early growth, and investor readiness
🎯 It’s one of the most exciting programs at SXSW London — and a must-watch for anyone tracking where innovation is headed next.
👉 Want to talk to us on the ground about what you're building, launching, or investing in?
Also, don’t miss the Startup Village at SXSW London!
🧭 Final Prep Checklist
📍 Venue: SXSW London takes place across 30+ East London venues. See the maps.
📲 Download the App
Check the latest schedule, bookmark your sessions, and access venue maps. (Available via the App Store & Google Play – search “SXSW London”)
See you tomorrow!
The Unofficially SXSW Team
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Unofficially SXSW is a ClickZ Media publication in the Events division